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In this episode, we dove deep into the strategies tax professionals can use to grow their business through both paid and organic marketing efforts. We discussed the importance of creating content that positions you as a thought leader, particularly emphasizing the power of video content in building trust and showcasing expertise.
Organic Marketing
Sweat Equity: We highlighted the value of organic marketing as a way to establish credibility and connect with your audience. This includes creating videos, infographics, and following a content calendar.
Video Content: We stressed the importance of video content, as it allows potential clients to gauge your personality and trustworthiness.
Content Creation: We argued against the notion that there isn't enough time for content creation, insisting that it's a revenue-generating activity that should be prioritized.
Paid Marketing
Investment in Data: We discussed paid marketing as an investment, not just in visibility but in data collection, which helps refine targeting and improve campaign performance over time.
Budgeting for Marketing: We emphasized the necessity of allocating a budget for marketing, even if it's a small daily amount, to maintain brand awareness and stay top of mind.
Combining Strategies
Synergy: We suggested a combined approach, using paid marketing to enhance organic efforts and vice versa, ensuring that your social media profiles and content reflect the quality and value you're advertising.
Long-Term Mindset: We encouraged a long-term mindset for organic marketing, focusing on creating valuable, intentional content that truly serves your audience.
Additional Insights
SEO: We touched on the importance of SEO and how organic content creation can improve Google rankings.
Mindset Shift: We repeatedly came back to the importance of mindset, urging tax professionals to see marketing not as a luxury but as an essential part of their business growth strategy.
Hop on over to www.refundo.com to learn more about the podcast and the amazing tax pro solutions Refundo has to offer.
Join our Facebook group: Elite Tax Pros - https://www.facebook.com/groups/elitetaxpros
Click here to check the Marketing Calendar for Tax Pros - https://refundo.notion.site/Marketing-and-Sales-Calendar-for-Tax-Professionals-888f61a0b9d54e3c8e0e407c7c08b6e5?pvs=4
